The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL - Forbes

Forbes

The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL Forbes When Adidas signed a seven-year deal to become the on-ice uniform provider for the NHL, the German company didn't have anyone working in a hockey-related business unit. Sure, the company owned the then-rights holder, Reebok, but for Adidas, signing ...